Garnier named the most powerful brand in France


Garnier trumps other well-known French brands including Orange, Michelin and Renault

Garnier named the most powerful brand in France

L’Oréal-owned cosmetics brand Garnier is the most powerful brand in France, according to a new report by UK-based Brand Finance entitled France 50 2017.

The beauty brand came in ahead of French stalwarts such as Renault, Orange and Michelin.

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However, ‘power’, Robert Haigh, PR manager at Brand Finance, told Cosmetics Business, is not simply the measure of a company’s value. In fact, Garnier is in 20th place in terms of value, far behind ...

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