The new year is the perfect time to reflect on the past one and reassess strategy. So, what can brands and retailers do to stay one step ahead of the rest in 2017?
What has been the most unexpected beauty trend of 2016?
The most unexpected beauty trend to emerge this year is the extreme yet aesthetically interesting nail looks, which appeared on Instagram. The nail polish mountain – where multiple layers of lacquer are applied to nails - and "succulent fingertips" took over social media by storm. Bloggers are going to extremes to create unique, creative and eye-catching effects that grab attention.
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