FutureBrand reveals its top 5 beauty trends to watch

From individual and inclusive launches to medical-based breakthroughs, the future of beauty looks set to be defined by purpose

With beauty forecast to grow into an $863bn industry by 2024, trends are moving faster than ever and it's never been more essential for brands to stay ahead of the curve.

From the increasing inseparability of beauty and wellness to the rise of hyper-personalisation, one overarching theme that looks set to define the future of beauty . . .

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