Function of Beauty acquires personalised skin care brand Atolla

The companies aim to deliver the most advanced custom skin care offering on the market

Function of Beauty has strengthened its position in the bespoke beauty category with the acquisition of Atolla, a personalised skin care company with a patented at-home skin care test and data-driven product recommendation system.

Both Atolla and Function of Beauty, best known for its customisable hair care products, were founded by MIT graduates and share a common vision to elevate the beauty space via customisation and data science.

Function of Beauty recently launched its own personalised skin care line, which offers consumers more than three billion possible formulations.

With this acquisition, Function of Beauty will be able to further improve its offering and deliver measurable results to its customers, providing what it says will be the most advanced custom skin care offering available on the market.

"Six years ago, we launched the first direct-to-consumer personalised beauty products with customised hair care, which remains the most advanced offering of customised hair care to date on the market,” said Function of Beauty co-founder and CEO Zahir Dossa.

“With the acquisition of Atolla, Function of Beauty now has the ability to offer the world's most advanced skin care system — one that is truly personalised to every single customer through the combination of our groundbreaking manufacturing technologies and Atolla's patented skin care system.”

"We've always been on a mission to change the mass skin care model," added Atolla co-founder and CEO Meg Maupin.

"Now more than ever, the beauty consumer is looking for a routine they can rely on, so we created a unique skin care system that is both simple and powerfully effective.

“With the extraordinary reach and capabilities of Function of Beauty, our patented technology can rapidly expand and we are absolutely thrilled to be moving forward together.”

Atolla and Function of Beauty have revealed that a renewed and improved custom skin care offering will launch in Q1 2022.

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