From lotions to brushes: The luxury body care brands shaping the category in 2020

As spas remain closed, a new wave of premium products and undiscovered indie brands are reimagining body care products

Image via Gilded

Luxury body care has been a saving grace of the prestige skin care industry in 2020, likely due to the fact that spas are closed and consumers have had more time to use the sensorial products.

According to market researcher NPD Group, women’s body care has been the best performing segment in prestige skin care so far this year. Taking into consideration the unusual . . .

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