From 'chin corsets' to liquid peels: What's next from Korea?


The latest innovations in K-beauty

You need to be a subscriber to read this article.
Click here to find out more.

Cosmobeauty Seoul, one of the biggest beauty trade shows in Korea, offered an interesting mixture of newcomer brands, niche beauty and mainstream C&T manufacturers at this year’s trade fair.

1. Beauren Korea

C&T manufacturer Beauren Korea had one of the biggest booths at Cosmobeauty. The company presented several of its key product ranges including at-home anti-ageing beauty treatment Miracletox.

Miracletox has been formulated with Micro-Spear technology, a functional cosmetic ingredient derived from hydrolysed fresh water sponge.

This sponge develops tiny silica-based 'needles' in order to adapt to its living environment. For the Micro-Spear technology these needles are processed until they are micro-sized and are then blended into the Miracletox creams and ampoules.

The principle is similar to micro-needling treatments in which the skin is first 'injured' with tiny needle punctures, after which a lifting, brightening or skin-refining product is applied to the skin. Thanks to these micro-small injuries the active ingredients can penetrate into the skin's inner layers.

From 'chin corsets' to liquid peels: What's next from Korea?

2. Avajar

Korean face mask manufacturer Avajar is best-known for its bright pink Perfect V Lifting Masks. These partial sheet masks are described as 'corsets for the chin' and are said to help slim down chubby cheeks and double chins thanks to a dual-layer mask design.

The inner layer is a classic hydrogel mask saturated in an essence, which contains caffeine, glucosamine and hyaluronic acid. The outer layer is a stretchy compression-bandage type of fabric which holds the hydrogel layer firmly in place.

A clearly defined v-shaped chin is a highly prized aesthetic in Asia, so it's not surprising that these masks are one of Avajar's top-sellers online and offline. At Cosmobeauty Seoul 2018 the company presented its latest Perfect V Lifting Mask variant: a black mask version especially designed for men.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like