Pure Beauty

From bidding junkies to trusted marketplace: The truth behind eBay's Health & Beauty category


Alice Winter, eBay's Category Manager for Health & Beauty, lifts the lid on the shopping site's 12 million health and beauty customers

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Acclaimed as the UK's second most popular e-commerce platform, and with 85% of customers starting their shopping journey with them, eBay is not a shopping site that is short of customers.

But there is often a misconception that eBay is only for second-hand sellers – a misunderstanding Alice Winter, eBay's Health & Beauty Category Manager, is keen to put right.

In 2020, some 12 million customers bought health and beauty products from the shopping site that began as a destination for bargain hunters and bidding junkies, from Estée Lauder to L'Oréal and Hugo Boss.

In this exclusive interview, Winter lifts the lid on eBay's beauty sellers, the best-performing products in lockdown and how it plans to get ahead of the competition with its superior user experience functions.

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