From DNA to dermatologist: 6 skin care brands taking personalised products to the masses

New year, new routine. These next-level skin care brands are providing beauty fans with a bespoke alternative to their daily routine

Image via Function of Beauty

With client-facing businesses forced to remain closed this year, one trend that looks to thrive in 2021 is the rise of custom skin care.

Consumers are still reliant on video services, like Zoom and FaceTime, for both work and play, meaning that lockdown is amplifying the time spent focusing on their long-term skin care issues.

But these months hibernating are an ideal time for consumers to explore their skin routine and trial professional advice from the comfort of their own home – and often for a fraction of the price.

Here . . .

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