UK-based fragrance brand Ormonde Jayne has expanded its online presence with the launch of a new global website.
Gourmande Jayne will comprise of beauty and lifestyle features, and video recipes from founder Linda Jayne.
Commenting on the expansion, Jayne told Cosmetics Business: “The world of perfume blogging means that there is a devoted perfume fan base across the world, which is very exciting to me. There are people sharing their opinions online about our perfumes.
“Even though our clients can buy Ormonde Jayne perfumes in their own country, I wanted them to be able to experience the feeling of entering our boutique in The Royal Arcade when they are thousands of miles away and have an entirely different online experience.”
According to Jayne, all aspects of the site have been carefully considered to mirror its physical store in London, UK.
“Many of our clients love and respect Ormonde Jayne and stay loyal because we are at the cutting edge. They are not afraid to try new fragrances and have a high sense of aesthetic. Gourmande Jayne, I hope, gives them this.”
She continued: “Visually, our new site is very compelling without being all that exhausting for the eyes with flashing gimmicks. I think Gourmande Jayne will help create conversations about scent and stir up clients own imagination about perfume.”