Fragrance Market Report: How can brands engage younger consumers in 2017?

By Jo Allen 17-May-2017

Aware of the spending power of millennials, fragrance brands are increasingly targeting this attractive segment. But engaging the neglected teen market would be another wise move

Sections in this report

Fragrance Market Report: How can brands engage younger consumers in 2017?
Asia Pacific - China: Fragrance Market Report 2017
Asia Pacific - India: Fragrance Market Report 2017
Africa ME - UAE: Fragrance Market Report 2017
Africa ME - South Africa: Fragrance Market Report 2017
Africa ME - Saudi Arabia: Fragrance Market Report 2017
Europe - Spain: Fragrance Market Report 2017
Americas - US: Fragrance Market Report 2017
Europe - France: Fragrance Market Report 2017
Europe - UK: Fragrance Market Report 2017
Where to find scent inspiration when in a creative rut

The global perfume market is poised to rise by 6.6% over the next five years (source: Euromonitor), with millennials – and their increasing demand for perfume and luxury brands – driving growth.

But this 18-34 age demographic is discerning. Millennials are looking for . . .

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