Fragrance Foundation announces US FiFi winners
Top honours for P&G, Chanel, Coty and BPI
The Fragrance Foundation has announced the winners of this year’s US FiFi Awards, held at the Lincoln Center in New York.
P&G Prestige’s Gucci Guilty fragrance walked away with four of the 30 awards including Fragrance Superstar, Fragrance of the Year – Women’s Luxe, Best Packaging of the Year – Women’s Luxe and Best Media Campaign of the Year – Women’s.
Chanel’s Blue de Chanel scooped the Fragrance of the Year – Men’s Luxe and Best Media Campaign of the Year – Men’s, while Issey Miyake’s L’Eau D’Issey and Jean Paul Gaultier’s Le Mâle were indicted into the Fragrance Hall of Fame.
There was also a special tribute to the late Elizabeth Taylor, who was posthumously honoured with a place in the Hall of Fame. The Fragrance Foundation also renamed its celebrity fragrance award the Elizabeth Taylor Fragrance Celebrity of the Year Award to recognise Taylor’s support and promotion of fragrance.
Here is a full list of the winners:
Consumer’s Choice Award
Men’s
Bath & Body Works Signature Collection for Men Twilight Woods
Women’s
Bombshell – Victoria’s Secret
Fragrance Superstar
Gucci Guilty – P & G Prestige
Elizabeth Taylor Tribute and inducted into the Hall of Fame
Fragrance Sales Breakthrough of the Year
Mary J. Blige and Carol’s Daughter Halle Berry
Elizabeth Taylor Fragrance Celebrity of the Year Award
Fergie
Editorial Excellence in Fragrance Coverage - Women's Scent Feature Winner
Allure – Poetic license, September 2010
Editorial Excellence in Fragrance Coverage - Men's Scent Feature Winners
Elle – Picking up his scent, December 2010
Marie Claire – Making scents for men, October 2010
Editorial Excellence in Fragrance Coverage - Women's Scent Bite Winner
Elle – Mix masters, September 2010
Editorial Excellence in Fragrance Coverage - Blog
Elle.com – An eau of our own, October, 2010
Technnological Breakthrough of the Year - Fragrance Creation & Formulation
Robertet Fragrances – "Seed to scent"
Technnological Breakthrough of the Year - Packaging Technology & Delivery Systems
International Flavors & Fragrances – Redken Radiant Sea Spray
Technnological Breakthrough of the Year - Information Technology
Firmenich – osMOZ iPHONE App
Bath & Body Line of the Year
Coco Mademoiselle Bath Essentials - Chanel
Interior Scent Collection of the Year
Jonathan Adler Happy Chic – The Maesa Group for Jonathan Adler
Best Packaging of the Year - Women's Luxe
Gucci Guilty – P&G Prestige
Best Packaging of the Year - Men's Luxe
Marc Jacobs Bang – Coty Prestige
Best Packaging of the Year
Women's Broad Appeal
Bombshell – Victoria's Secret
Best Packaging of the Year
Men's Broad Appeal
Herve Leger Homme – Avon Products
Best Media Campaign of the Year - Women's
Gucci Guilty – P&G Prestige
Best Media Campaign of the Year - Women's
Bleu de Chanel - Chanel
Perfume Extraordinaire
Givaudan for Untitled, Maison Martin Margiela
Fragrance of the Year - Speciality Brand - Men's
Banana Republic/Republic of Men Essence eau de toilette - Inter Parfums USA
Fragrance of the Year - Speciality Brand - Women's
Bombshell – Victoria's Secret
Fragrance of the Year- Broad Appeal - Men's
Herve Leger Homme – Avon Products
Fragrance of the Year- - Broad Appeal - Women's
Halle By Halle Berry Pure Orchid – Coty
Fragrance of the Year - Direct-to-Consumer
My Life By Mary J Blige – Carol's Daughter
Fragrance of the Year - Speciality Luxe - Men's
Tom Ford Azure Lime – Tom Ford Beauty
Fragrance of the Year - Speciality Luxe - Women's
Balenciaga Paris – Coty Prestige
Fragrance of the Year - Indie Brand
Six Scents Parfums: Series Three (Unisex) – Six Scents Parfums
Fragrance of the Year - Men's Luxe
Bleu de Chanel – Chanel
Fragrance of the Year - Women's Luxe
Gucci Guilty – P&G Prestige
Fragrance Hall of Fame - Women's
Issey Miyake L'Eau d'Issey - Beauté Prestige International
Fragrance Hall of Fame - Men's
Jean Paul Gaultier Le Male - Beauté Prestige International
Top Scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists:
Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania
Spring 2011 Top Scorer: Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota
