Beauty blogger is the new face of hair care brand
Beauty blogger Fleur de Force has teamed up with Charles Worthington Salons for a new campaign. The star will appear in marketing for the new BEAT Collection, said to be a modern take on the 1980s perm.
Worthington worked closely with Fleur on the new look which includes two new colouring techniques: lash layering and the shaded halo. Lash layering creates subtle sun-kissed highlights i the mid-lengths and ends of the hair while the shaded halo adds a block of colour to the hair and is said to be the “new ombre”.
Fleur de Force has more than 1.8 million followers across her two YouTube channels and her website is said to attract an average of 100,000 unique visitors per month. She has previously worked with Eylure and FeelUnique.