UK department store Fenwick of Bond Street has announced the launch of a new store-wide campaign, called Here I Am.
The year-long campaign is inspired by words spoken by founder JJ Fenwick upon his first arrival on Bond Street in 1891 to open the department store - "Here I am". The campaign will celebrate Fenwick’s story by taking customers through a journey of unexpected collaborations that will be infused through the store's products, events, services and windows.
Specific details of how the campaign will highlight the store's beauty department throughout the year are yet to be revealed, but to kick of 2015, Fenwick has launched a limited edition Here I Am beauty bag, in store this month.
The cosmetics bag, in a geometric print and emblazoned with the words 'Here I Am', is filled with 24 of what the store calls the most sought after beauty products. They include: Caudalie Divine Oil 15ml, Darphin Hydraskin Light, Eve Lom Cleanser 30ml, Philip Kingsley Elasticizer 40ml and Suqqu Moisture Massage Scrub 30ml.
The beauty bag has a total value of £250, and will be offered as a complimentary gift to the first 100 customers to spend £200 in the store's beauty hall.