Pure Beauty

Fake beauty ‘shop’ offers lifeline to domestic abuse victims during Covid-19 lockdown

By Becky Bargh | Published: 17-Apr-2020

The Polish website is designed to connect with victims without alerting their abusers

You need to be a subscriber to read this article.
Click here to find out more.

A fake beauty shop has been created to help the victims of domestic abuse during the coronavirus lockdown.

The fictitious store, is designed to help victims at risk of mental or physical abuse without alerting the perpetrator.

Branded as a new natural cosmetics company, consumers can reach the helpline via its Facebook page, ‘Rumianki i bratki - naturalne kosmetyki SKLEP’, and express interest in the fake products.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like