Face Halo dedicates new-look hero product to Pride movement

By Becky Bargh 9-Jun-2020

With limited edition packaging, the launch is said to be more luxurious than its traditional line

Beauty brand Face Halo has put a spin on its hero product to celebrate the Pride movement.

A new limited edition Love is Love (US$25) pack of make-up remover pads gives a nod to the LGBTQ+ community with a rainbow trim design and outer packaging.

The pads are also said to be softer than the original ones with a luxury finish, and come housed in holographic packaging.

Each pack contains three of Face Halo’s make-up removers, which are designed to be used up to 200 times and replace 500 traditional make-up wipes.

Make-up wipes have been condoned for their single-use status and damaging effect on the environment, contributing to sewage blockages and impacting marine life.

Face Halo’s new pack is available via facehalo.com.

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here