EyebrowQueen revoultionises the brow game

Published: 28-Feb-2020

10 years on from pioneering the UK beauty industry’s brow revolution Nilam Holmes is back again with the launch of her new brand EyebrowQueen

Nilam is one of the most recognised and trusted names in the beauty industry.

Her expertise and professionalism are valued by clients from all over the world including many high profile clients, from Eva Longoria, Lady Gaga, Little Mix, Ellie Goulding, Mel C, Rita Ora, Huda Kattan, Dove Cameron, Olivia Culpo, Olivia Munn to name a few.

Splitting her time between London and LA, there aren’t many Hollywood A-Listers that don’t rely on Nilam to get them red carpet ready. She has her world renowned clinic Dermaspa hailed as being “the one stop beauty destination” offering everything from beauty to cosmetic and aesthetic to holistic treatments using the latest and leading technology.

In 2008 Nilam identitifed a gap in the market for brow education, she designed an innovative treatment system and training method and launched HD Brows.

The brand quickly became an industry phenomenon with over 11,000 stylists trained in the UK alone by the time of her exit in 2016.

During her time at HD Brows, self confessed “science geek”, Nilam formulated and developed over 100 different professional and consumer products with cosmetic scientists and manufacturers.

She discovered her real passion was in developing products for the end consumer and exited the brand to concentrate on this side. The last two years have been spent on formulating this essential range of brow products that are easy for everyone to use.

“I like to get feedback during the development process so I can create the best products. I’ve had lots of the best Brow Sylists and celebrity Make up Artist friends like Patrick Ta and Mario Dedivanovic testing my products for me as well as everyday people who aren’t skilled at doing their own eyebrows. I think finally I’ve managed to create something that will please across the board”.

EyebrowQueen revoultionises the brow game

Essential Collection £100

The capsule 6 piece collection which Nilam has been developing for the last two years is focussed solely on the consumer with online tutorials on how to groom and shape their brows at home using the products.

The collection which launches online on October 1st is the ultimate range of products sold both individually and as a beautiful collection.

Brow Fix £25

A new product to the brow game, just one drop of the Brow Fix holds both brow hairs and any brow make up in place all day long. Dab a tiny amount of the waterproof formula over your make up to make it smudge-proof and brush it through the hairs to fix them into place without feeling crispy.

The Brow Pro £22

The super slimline automatic pencil has a tiny triangular tip which allows you to draw the most precise hair strokes as well as define and shade your brows to create most natural to the boldest of looks.

The dual ended Brow Pro pencil has a long lasting formula and comes in six stunning shades with a generous sized brush at the other end to groom your brows into place.

Precision Scissors £12

Our Precision Scissors will control any overgrown stray for immediate eyebrow perfection. The super fine curved tips allow you to isolate and trim the longest and unruly hairs in your brows.

Brow Colour Boost £25

This waterproof coloured brow mascara is a simple all round product for creating fuller brows. The buildable tinted formula is enriched with micro fibres, providing instant colour and thickness to each hair.

Perfect for fine, light, uneven coloured and grey hairs.

A breakthrough in technology allows for a flexible but firm hold to sculpt and enhance your natural brows.

EyebrowQueen revoultionises the brow game

Precision Tweezers £20

These sleek tweezers arm you with the cleanest, smoothest plucking power. The unusual double ended tweezers have a slanted tip at one end and super fine points at the other for precision.

Essential Brow Brush £14

The doubled ended brush is the perfect brow styling tool with a generous spoolie on one end to groom and apply brow fixing products and a super fine, firm angled brush at the other to apply brow powders, pomades and gels.

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