Expect the unexpected in modern branding

Published: 14-Aug-2013 Featured companies: Quadpack
Manufacturing Packaging Research & Development Retail

Modern packaging ideas and technologies have made for interesting new design developments to make products stand out from the crowd

You need to be a subscriber to read this article.
Click here to find out more.

Innovative suppliers and designers are helping brands create uncommon packaging solutions from everyday materials, says Julia Wray

Novelty is always a draw. However there is a diverse, visually and texturally exciting palette of age-old materials out there, and this article aims to discover the most engaging use of these in fragrance and cosmetic packaging.

Dr Benjamin Punchard, Global Packaging Insights Director at Mintel Group, notes that most innovation is around closures: “So with fragrance, for example, the bottles will be glass, but closures and additions bring the brand to life.”

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

Quadpack is a global manufacturer and provider of cosmetics packaging solutions for beauty brands. Established in 2003, it has offices and production facilities in Europe, the...
  • Companies:
  • Mintel International Group
  • Luxe Pack
  • Awantys GmbH
  • Make Up Inc
  • Bel Epok
  • Atelier Cologne
  • Humiecki and Graef
  • Technotraf
See more

You may also like

Packaging

Facegloss packaging blends recyclability with aesthetics

Read more
Quadpack helps influencer’s new beauty brand get off the ground with full packaging range

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  4. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi
  5. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners

Relevant companies

See more

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Packaging

Facegloss packaging blends recyclability with aesthetics

Quadpack helps influencer’s new beauty brand get off the ground with full packaging range
Packaging

Powerful protection, one single material

Quadpack’s Ultra Solo houses airless technology in a monomaterial pack
Packaging

Aptar Beauty & Quadpack revamp refillable lipstick encased in wood

It clicks! Aptar Beauty and Quadpack revamp refillable lipstick encased in wood. Iconic Woodacity 2.0 is released with new finishes and a unique, intuitive gesture
Packaging

EcoVadis Platinum Medal puts Quadpack in global top 1% for sustainability performance

Improved rating validates the company’s business sustainability commitment and performance
Packaging

The Wanderer: perfect control, drop by drop

Quadpack reimagines the dropper with a new, high-performance tube solution made entirely of recyclable materials
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Sound satisfaction is beauty's missing ingredient, but not for long

From a reassuring 'click' to ASMR, here's why the role that sound plays in the beauty product experience is now commanding attention
Packaging

Beauty trends to look out for in 2024

[Sponsored] The Marketing team of international beauty packaging manufacturer and provider Quadpack shares a distillation of the key trends in the beauty market in 2024
Subscribe now