Exclusive: The White Company talks breaking into skin care

Best known for its high quality home and lifestyle products, setting out to create a high performing skin care range was a completely new challenge, as Lisa Hopkinson, Home Director of The White Company, explains

For over 21 years, The White Company has been a staple among high-brow consumers looking for a luxurious take on home furnishings.

However come 2017, consumers may have noticed something new sidling up to the retailer’s high thread-count pillowcases and cosy throws.

This January, The White Company made its first foray into skin care, with a six-sku range of products sitting alongside its existing spa, bath and fragrance collections.

A new partnership

The White Company’s range was created in partnership with Deciem, the parent company behind disruptive skin care brands including The Ordinary and Hylamide.

Lisa Hopkinson, Home Director of The White Company, told Cosmetics Business: “I met Nicola Kilner, Co-CEO of Deciem, at The Beauty Futures Forum. I was there as Chrissie Rucker, Founder of The White Company, was passionate about us developing a skin care range.

“We knew we needed to partner with someone experienced to bring credibility to our range but also to help us in . . .

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