Exclusive: Rituals Founder shares his luxury beauty business wisdom

Raymond Cloosterman reveals how to compete with the likes of Clinique and Diptyque, his relationship with Unilever, life-long dream to conquer Asia and why he’s taking a risk with an edgy collaboration for April 2017

How does Rituals’ annual growth compare to the wider beauty market?

We had double digit growth last year and very strong like-for-like growth across Europe – that’s across mature markets and immature ones. We’re operational in 22 countries – mature in some, immature and growing in others. We’re also a start-up in our newer locations so it’s a really mixed bag.

Before founding Rituals you worked at Unilever, which has acquired a number of luxury beauty brands in recent years. Would you ever consider selling your company?

I owe Unilever a lot . . .

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