British nail lacquer brand Eve Snow has proved a hit with consumers
since its launch eight months ago, as Chris McLeod reports
Fledgling British nail brand Eve Snow is proof that brand maturity is
not a prerequisite for success, having only been in business for eight
months but already gained national press coverage and a loyal following
of consumers.
And, it would seem age is just a number too: founder Yvette Snowden launched the inaugural range of Eve Snow products aged just 25, in April 2013. Uniquely, Eve Snow offers consumers ‘3 added’ nail lacquers containing vitamin E, argan oil and ginkgo biloba, and a wide variety of core colours including Poppy, a rich red; Modesty, a nude pink; Daydreamer, a sky blue; and two special foil effect shades: Prima Donna and Alter Ego. The lacquers are formulated to help nourish the nails and, as well as the ‘3 added’ benefits, are free of toxins including formaldehyde and dibutyl phthalate.
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