Eve Snow – Bright young thing

Eve Snow made its debut this year with a collection of ‘3 added’ nail lacquers. Founder Yvette Snowden talks about how she set up the business and her plans for the future

British nail lacquer brand Eve Snow has proved a hit with consumers since its launch eight months ago, as Chris McLeod reports

Fledgling British nail brand Eve Snow is proof that brand maturity is not a prerequisite for success, having only been in business for eight months but already gained national press coverage and a loyal following of consumers.

And, it would seem age is just a number too: founder Yvette Snowden launched the inaugural range of Eve Snow products aged just 25, in April 2013. Uniquely, Eve Snow offers consumers ‘3 added’ nail lacquers containing vitamin E, argan oil and ginkgo biloba, and a wide variety of core colours including Poppy, a rich red; Modesty, a nude pink; Daydreamer, a sky blue; and two special foil effect shades: Prima Donna and Alter Ego. The lacquers are formulated to help nourish the nails and, as well as the ‘3 added’ benefits, are free of toxins including formaldehyde and dibutyl phthalate. . . .

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