Europe - UK: Natural & Organic Market Report 2017

By Jo Allen 12-Jun-2017

The UK natural and organic beauty market is being driven by millennials’ desire for transparency, authenticity and sustainability. But products must also perform as well as conventional cosmetics

Europe - UK: Natural & Organic Market Report 2017

The natural and organic C&T category outpaced the overall beauty market by double digits last year, as British consumers – millennials in particular – become more concerned about what they are putting not just in their bodies, but on them.

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“The growth of the natural category is outperforming mainstream beauty as more and more millennials are seeking brands which are ...

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