Europe - UK: Male Grooming Market Report 2017

By Jo Allen 21-Mar-2017

The trend for male beauty is breaking down social taboos. What could this mean for the UK’s men’s grooming industry?

Male grooming is a changeable beast in the UK. It’s the end of the beard, and then it’s not. Skin care sales rise one year and plummet the next. Men invest more in their appearance, yet the grooming market declines.

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And 2016 brought some fresh surprises to the mix: male beauty became a bigger trend as ...

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