Europe – Spain: Deodorants Market Report 2017

By Jo Allen 27-Jul-2017

The pressure has lifted: after years of falling sales, Spain’s deodorant market has paved its way back to value growth. But how?

Spain’s €265.74m deodorant market has something to celebrate. In 2016, for the first time in seven years, the category managed to post value growth.

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And while that growth cannot be described as dynamic – IRI Spain figures state a rise of just ...

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