The luxury skin care brand will be overseen by John Demsey, Estée Lauder Companies’ Group President
Estée Lauder Companies has announced that it has acquired luxury skin care brand RODIN olio lusso.
RODIN was founded by New York stylist Linda Rodin in 2007, who is said to have taken inspiration from the 'easy-going' Italian beauty aesthetic. The brand provides a selective line of premium, sensorial products targeted at consumers of all ages and skin types. In particular, RODIN is well-known for its skin care oils – olio lusso translates to luxury oil – and is currently sold in high-end boutiques and specialty retail channels including Barney's, Colette and Liberty.
RODIN will be overseen by John Demsey, Estée Lauder Companies’ Group President, responsible for the Estée Lauder, MAC, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone, La Mer, Smashbox and Aramis & Designer Fragrance brands.
Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies, said: “RODIN olio lusso is the ultimate ‘insider’ beauty brand. With its luxurious product line and strong creative point of view, we believe it has the potential to be a high-growth global skin care brand that strategically enhances our portfolio. Linda is truly an authentic creative force and has an incredible entrepreneurial spirit. I am thrilled to welcome her and her brand to The Estée Lauder Companies.”
Rodin added: “The guiding philosophy of my brand has always been that ‘there is beauty in simplicity. The Estée Lauder Companies not only shares and embraces the core values that I’ve instilled into my business, but also has an amazing track record of nurturing and growing prestige brands while maintaining – and encouraging – the spark that makes them so unique. The Estée Lauder Companies is truly the perfect home for RODIN olio lusso.”
Rodin, who was a model and stylist, first created her line of face and body oil products by mixing essential oils in her apartment in Manhattan. After bringing her products on set, she soon recognised their potential as they gained a solid following.
Lowenstein Sandler LLP served as legal counsel to The Estée Lauder Companies Inc., while Linda Rodin received financial advice from Susan Newman, CPA, and legal counsel from Greenberg Traurig, LLP.