Five Estée Lauder-owned cosmetics brands are showing their support for those affected by Hurricane Irma, by providing cash donations and products totalling in excess of $289,000.
MAC, Aveda, Glamglow, Smashbox, and Bumble and bumble are donating a combined total of $289,000 to a number of local disaster relief organisations.
Meanwhile Estée Lauder Companies has promised to donate a further $250,000 to American Red Cross and double-match any employee donations made through its ELC U.S. Good Works in September.
The largest brand donation will be made by the MAC Aids Fund, which will give $250,000 to the Houston Food Bank, Corpus Christi Food Bank, Food Bank of the Golden Crescent, Southeast Texas Food Bank and the AIDS Foundation of Houston.
Meanwhile, Aveda will give $10,000 to Save the Children and $5,000 to the Houston SPCA, the state’s largest animal protection organisation.
Glamglow, meanwhile, will donate $4,000 to Greater Houston Community Foundation Hurricane Harvey Relief Fund, $4,000 to Houston Food Bank and $4,000 to Houston SPCA.
Smashbox will donate $12,000 to various charities on behalf of their Fiji event influencers, primarily the American Red Cross.
Providing alternative support, Bumble and bumble will donate 5,500 bottles of shampoo to the Red Cross.
In a statement, Estée Lauder Companies wrote: “The compassion, support and strength displayed by our employees during these times reinforces our family values and what makes us special as a company. We know that Hurricanes Harvey and Irma are just two of many similar natural disasters happening globally and our company is continuously evaluating ways to offer support in areas where relief is needed.
“The Estée Lauder Companies extends our heartfelt thoughts and gratitude toward all our employees, particularly to those in impacted areas, for demonstrating incredible spirit and persistence during a very difficult time.”
