Empowerment: More than just a beauty buzzword
Univar Solutions discusses the ways in which different cosmetic products can help consumers feel stronger and more confident
Empowerment is the process of becoming stronger and more confident, controlling your life and claiming your rights. It can be measured by the ability to take decisions with confidence, self-determination and responsibility.
Empowerment is the idea of building, through your own energy, an environment and a life designed by your own efforts, desires and achievements.
No wonder it’s become such a buzzword for beauty enthusiasts. Nevertheless, the concept of empowerment can only exist if there is a possibility to gain power.
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