Wet Brush has appointed Serayah McNeill as the first Natural Hair Ambassador of its TxturePRO detangling and styling tool collection.
The 21-year-old actress, model and singer plays Tiana Brown on Fox TV series Empire.
Her appointment is the first major marketing initiative for the brand, which was looking for face for its collection of tools for naturally curly hair.
McNeill said: “As someone who changes hairstyles so frequently for my career, it’s important to have a go-to beauty tool that will protect my natural hair while giving me the ability to be so versatile in my style.
“Working with TxturePRO is a natural fit, allowing me to celebrate my natural curls while being able to style them with ease because of this collection.”
The collection includes a Detangling Brush, Wave Tooth Comb and Extension Brush.
McNeill will collaborate with the brand on marketing across social media and advertising in consumer and trade markets.
Corey Huggins, VP of Marketing for TxturePRO by Wet Brush, said: “We are thrilled to be partnering with Serayah McNeill.
“Her affinity to beauty, her gorgeous natural hair, and her on-screen presence makes her the ideal Txtured Hair Ambassador for an ongoing collaboration.”
