Ellie Goulding partners with Pantene PRO-V

Singer teams up with brand for new Strong is Beautiful campaign

Ellie Goulding has been named as the face of Pantene PRO-V. The singer will launch the brand’s Strong is Beautiful campaign.

The new campaign is said to focus on inner strength – both emotionally and in the hair. In a statement, the brand said: “Strength is about standing up after falling down, it’s about bending but not breaking. It’s as true for your hair as it is in life: strong hair can handle anything.”

Pantene PRO-V’s stylist ambassador, Ben Cooke, has recommended a number of the brand’s products to Goulding to keep her hair in its best condition. He has suggested the singer use the Pantene PRO-V Repair range inter-changed with Pantene PRO-V Volume and Body.

Goulding commented: “When I’m feeling strong I can do whatever I set my mind to. When my hair is strong I can do anything I want to it without worrying about the damage. I put my hair through a lot of heat styling and colouring, especially when I’m touring. Up until now, I only used salon brands, but now I’ve discovered Pantene PRO-V there’s no going back. Pantene PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful.”