Elizabeth Arden shares hit low but LuxAsia deal offers hope

Cosmetics giant looks to Asia to boose profits

Elizabeth Arden shares have sunk to $10.90 – a 12-month low, at the time this article was published.

The maker of Elizabeth Taylor and Britney Spears celebrity fragrances is battling a turnaround programme and store closures. But there is hope that Arden’s new joint venture with Asian beauty distributor LuxAsia Ventures may help the company change its fortunes, especially in China.

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