Cosmetics giant looks to Asia to boose profits
Elizabeth Arden shares have sunk to $10.90 – a 12-month low, at the time this article was published.
The maker of Elizabeth Taylor and Britney Spears celebrity fragrances is battling a turnaround programme and store closures. But there is hope that Arden’s new joint venture with Asian beauty distributor LuxAsia Ventures may help the company change its fortunes, especially in China.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business