Elijah founder and model Stephen James on male grooming, branding in 2021 and his new product line

The whoiselijah model has more than two million Instagram followers and co-owns the Barcelona store with Unsigned Group

Stephen James for Elijah

Elijah is the new hair care brand by model Stephen James and talent agency Unsigned Group.

The duo first entered the male grooming segment in 2018 with the Barcelona-based Elijah multi-purpose barber, tattoo and gym concept store. But the . . .

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