Elemis boss talks product inspiration, making business decisions and L'Occitane take-over

By Becky Bargh | Published: 21-May-2019
Retail Marketing

Here, Managing Director UK Oriele Frank explains the brand's focus on performance driven products and staying relevant with its customer base

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Oriele Frank

Oriele Frank

Elemis has been no less than a cult British favourite for the last 30 years.

After picking up four awards at the CEW awards, including Best Beauty Icon for its Pro-Collagen Cleansing Balm and Best New Targeted Skincare for Prestige: Peptide4 Eye Recovery Cream, the team behind the scenes know a thing or two about staying ahead in the skin care category.

In months after its take-over from French cosmetics firm L'Occitane, Cosmetics Business catches up with its Managing Director UK for the UK Oriele Frank on how the acquisition will affect the business, the best advice she's been given and where she takes inspiration for the brand.

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