Ed Skrein plays the Bad Boy in Carolina Herrera's campaign with Karlie Kloss

The film is designed to convey 'the modern ideals around masculinity' and is set in New York

Puig-licenced fragrance brand Carolina Herrera has hired Deadpool Ed Skrein to front the digital campaign for its new male fragrance.

The English actor will star in the brand’s Bad Boy film, which is designed to convey . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business