The premium beauty brand has introduced its new RecycleMe Scheme to send back empty beauty products from any brand an a refillable format for its new range
Beauty brand ESPA has put sustainability at the forefront of its business with two new initiatives.
In an effort to ensure bathroom products are disposed of correctly, the brand has introduced its RecycleMe Scheme, allowing customers to return empty beauty products from any brand directly to ESPA to be recycled.
Consumers can send back their delivery packaging including hard-to-recycle plastic.
“The RecycleMe Scheme supports the strides and continued sustainability improvements we are making at ESPA,” said the company’s General Manager Daniel Golby.
“We have chosen to partner with Storm Board and Protomax Plastic on the scheme due to their commitment to resume 100% of plastic waste, with a community focused end use.”
To send their products back, customers can sign up via ESPA’s website and create a unique QR code, which can be scanned to create a free return label.
This should be printed on the box of empties and delivered to a Post Office or via Hermes.
The premium beauty brand has also adopted a new refillable format for its Essentials Collection.
The Hut Group-owned brand’s new line comprises nine everyday products blended with essential oils in four fragrances.
Six of the new range, including the Hand & Body Wash, Purifying Shampoo and Nourishing Conditioner, have accompanying refill pouches in an effort to reduce plastic waste.
The No Rinse Hand Cleanser, Cleansing Hand Spray and Cleansing Hand Wash are all available in 75ml refillable travel sizes.
Meanwhile, the Intensive Hand Balm is housed in a recycled aluminium tube that can also be recycled.
Shoppers can select from ESPA’s Bergamot and Jasmine scent or the new Neroli and Green Mandarin, Geranium and Petitgrain or Eucalyptus and Tea Tree fragrances.
The product line retails from £6 and is available from espaskincare.com.
The brand joins beauty brands such as L’Occitane, REN and The Soap Co, which currently offer refillable products in their portfolios.
ESPA’s announcement also comes weeks after P&G announced a refillable programme for a selection of its hair care brands.