Dr. Hauschka unveils new US website


The new e-commerce site offers a consultation tool and skin care advice

German skin care brand Dr. Hauschka has redesigned its US e-commerce site, drhauschka.com.

The site, with a completely new layout, boasts a number of new features including a consultation tool for customised skin care recommendations. and more depth with regard to product details.

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The site also has a ‘Plant Heroes’ section that provides information about the brand’s star ingredients. “Our new website features an increased functionality, valuable product information, interactive tools and incredible visuals, all intended to make it easier than ever before for US consumers to experience Dr. Hauschka skin care online,” said Victor Morrison, CEO of Dr. Hauschka. “Our dedicated team chose a responsive layout that optimises the site’s appearance and performance across all devices, whether desktop or mobile, ensuring that visitors can access the website from any location. The extensive redesign reflects our dedication to making natural beauty more accessible as well as our commitment to serving the needs of our consumers.”