Dr.PAWPAW have appointed Oddity Asia to manage their launch in China
Dr.PAWPAW the masters of multi-tasking have launched onto the mammoth Chinese consumer marketplace Tmall Global. Joining over 185,000 brands, the Dr.PAWPAW store is now forward facing the 500 million users of the e-commerce platform that contribute overall to 61.5% of China’s B2C’s eCommerce market.
Dr.PAWPAW have appointed Oddity Asia to manage their launch in China and to meet the needs and wants of the Asian market consumers.
Tmall Global has been an ever evolving marketplace since its launch in 2008 and more and more UK businesses are reaping the benefits overseas, a big deal for British manufacturing.
Dr.PAWPAW has been in demand with the Asian market for many years and now finally has a presence on the biggest platform there is to sell, build a brand and create a new consumer audience in China.
Dr.PAWPAW is a brand with a purpose, that gives back and a percentage of their yearly sales are donated to Teenage Cancer Trust.
Johnny Paterson, Dr.PAWPAW founder comments: “We’re so delighted to announce that we have launched on Tmall Global, it’s been over 18 months in the making to get to this point and we’ve been working with an incredible partner - Oddity to make this happen.
"It’s a really big moment for British manufacturing, with Dr.PAWPAW being a british made and manufactured brand, to launch into this new market.”