Dow revives damaged hair

Published: 7-Feb-2014
Ingredients Hair Care


US silicone supplier Dow Corning has launched a new silicone microemulsion which it claims can help to bring hair repair and colour protection benefits to shampoos without sacrificing volume.

According to Dow Corning, its new CE-1874 Microemulsion reflects the growing demand from consumers for products that can help address the needs of damaged hair.

“In the past, shampoo formulators often felt that they had to compromise hair volume to achieve the benefits of repair and protection,” said Feifei Lin, Americas Marketing Manager for Dow Corning’s hair care market. “We designed the new Dow Corning CE-1874 Microemulsion so that they no longer have to compromise.”

The new product is a clear, water-dispersible microemulsion of silicone polyether. It can be used in standard, sulphate-free and clear shampoos to help increase the fullness of thin hair. In addition to shampoos, it can also be used to create clear, moisturising leave-in conditioners.

  • Companies:
  • Dow Chemical Company
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