Disruptive fragrance brand Kierin NYC lands in UK

Famously inspired by New York City, the brand will launch with a London pop-up

New York-centric fragrance brand Kierin NYC is making its UK debut.

Set to launch a pop-up in the capital’s Shoreditch district, the space in the Boxpark shopping area is said to offer visiting customers a digital in-store experience that is theatrical and artistic.

Purchasing shoppers will also be able to design their own 50ml fragrance on the stores interactive graffiti wall.

Commenting on the new store, co-founder and President Mona Maine de Biran, said: “As a modern, digitally-driven perfume house, we are always looking for new ways to use technology.”

Today, the brand offers four unisex fragrances, Sunday Brunch, 10 a.m. Flirt, Nitro Noir and Santal Sky.

Maine de Biran added: “Ours is a participatory, mulit-sensorial approach, which makes it quite innovative for the fragrance industry and is sure to appeal to people looking for a new kind of fragrance experience.”

The pop-up will launch on 10 April.

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