Sensorial expert for more than 20 years, Gattefossé always surprises and delights with innovative cosmetic textures.
In a will to go a step further, Gattefossé launches Inspiration: a new tool to discover novel sensorial experiences and galvanise creativity. Providing pleasure, surprise and motivation, this tool has the objective to awaken formulators' inner imagination.
Inspiration is a set of topics, each of them bringing a new breath through innovative textures and visuals. The formulations, that illustrate each topic, will help to rediscover our ingredients outside of their comfort zone.
Inspiration is an annual rendezvous, with a launch every year in January at Cosmetagora, a French show designed for formulators. Each new edition offers brand new topics, illustrations and formulations, allowing the discovery of new textures and ideas.
In 2019, Inspiration presents two topics: Out Of This World and Into The Fun.
Out Of This World
How do the colour of a make-up kit, the shade, the texture, or the scent of a day cream fit with the world? Do cosmos and cosmetics have a common origin?
Of course! If we refer to their Greek root kósmos, meaning "order", understand "universal order", but also "ornament". From this shared etymology, an emphatic ancestry of this link animates today the beauty market.
Visually inspired by space, products drape themselves in opalescent, constellated, telluric or excessively luminous shades, while others imitate, by their textures, the lunar or Martian surfaces... Gattefossé invites you to a stellar journey to discover three new alien textures. #Outofthisworld
Into The Fun
Can we laugh at everything? Rather feminine, more or less scientific, sometimes enchanting, the beauty world can also be funny and playful!
Indeed, humour makes its place in our bathrooms and interferes with our aesthetic gestures: greedy, facetious and colourful textures, they change visually or upon touch. From childhood throwbacks to crazy experiments, galenic forms can be amusing as well!
The comic register is also a way for brands to name their formulas in an increasingly fun way, making their sympathy rise!
Jump into the fun to enjoy three new textures, fun and sensorial, sometimes flashy but always pleasant. #Intothefun
