Dior on how to cater for the discerning Asian skin care consumer

By Michelle Yeomans 18-Jan-2017

Catering for Asian skin from market to market can be quite challenging for even the most successful international beauty player, so where should you start?

Takayoshi Sakoda is Christian Dior’s Director of R&D Japan. Here he talks to Cosmetics Business about what Asian consumers are looking for in their skin care products today.

Takayoshi Sakoda

What is Christian Dior’s philosophy for developing products for Asia’s complex skin care markets?
While my organisation, the innovation center in Japan designs and develops new formulas for Asian consumers, the R&D philosophy is very much in line with Christian Dior’s efforts in France. It’s a global vision that seeks to...

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