EUROPE: ACTION POINTS
Brands need to think about how they speak to their consumers. Industry
experts believe gender segregation has grown tired. Today’s consumers are
looking beyond sexual stereotypes and towards more relevant
communication.
Body sprays are fuelling growth in some European countries, but not all.
Investment into more premium or exciting fragrances could stimulate growth
in this segment.
Could the trend for personalisation in beauty hit the deodorant category?
Launches such as
Deodorants Market Report 2017: Action Points
A plan of action following the Deodorants Market Report 2017, these points will help your business grow in the right direction
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