Deodorants Market Report 2017: Action Points

A plan of action following the Deodorants Market Report 2017, these points will help your business grow in the right direction


Brands need to think about how they speak to their consumers. Industry experts believe gender segregation has grown tired. Today’s consumers are looking beyond sexual stereotypes and towards more relevant communication.

Body sprays are fuelling growth in some European countries, but not all. Investment into more premium or exciting fragrances could stimulate growth in this segment.

Could the trend for personalisation in beauty hit the deodorant category? Launches such as . . .

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