Deciem is ‘blacking out’ for 29 November – and here’s why

The skin care brand is taking a stand against hyper-consumerism and plans to put its own twist on Black Friday that does not involve a day of fast sales

Skin care brand Deciem is taking a stand against Black Friday and is encouraging consumers to shop slowly by giving a 23% discount on all online and in-store orders throughout November.

This is the first time Deciem has applied a saving promotion across its entire product range.

The self-dubbed ‘abnormal beauty company’ will also close its website and retail stores for . . .

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