Deciem founder Brandon Truaxe accused of 'Trump-style social' and 'bullying consumers'

The comments come after he singled out, via Instagram, a consumer who disagreed with the brand using an image of a homeless person 'to promote a new store'

Deciem in Seoul, South Korea

Deciem founder Brandon Truaxe has been accused by Instagram users for ‘singling out’ and ‘bullying’ one consumer for criticising a post shared via the brand’s official account.

The post depicts what appears to be a homeless man reading a book in front of a Deciem store.

The image caption . . .

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