Pure Beauty

Deciem CEO on life under Estée Lauder, expansion and The Ordinary's copycats

By Sarah Parsons | 7-Feb-2022

Nicola Kilner, the leader of the Canadian maker of NIOD, joined founder Brandon Truaxe on his mission to create a transparent beauty company in 2013

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Nicola Kilner, CEO of Deciem, has navigated a billion-dollar sale to Estée Lauder Companies; landed on Forbes' 40 Under 40 list; achieved nearly US$500m in annual sales, and is about to expand the company's wildly successful skin care brand The Ordinary into new categories.

But the modest industry leader still questions her capabilities. "I'm the least qualified CEO ever," she says while on a video call from Mexico to meet with Sephora.

Despite her

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