US brand which spearheaded personalisation in beauty for younger consumers adds to sweet smelling line
Children’s bathroom brand Dabble & Dollop has introduced a new sweetly scented conditioner to its line-up.
Cherry on Top is the latest flavour in the collection to join the brand’s shampoos, bubble baths and body washes, available in coconut, blueberry, strawberry, tangerine, lemon, honeydew melon and vanilla.
The new product, like the brand’s full collection, is blended with its SmartScent technology, which has been formulated to minimise childrens’ exposure to allergens.
All of the products are said to be formulated with fewer than ten ingredients and were hand selected by the brand’s founder and personal care ingredients veteran Stephanie Leshney.
“Our customers have been begging for a conditioner since we launched Dabble & Dollop a little over a year and a half ago, our goal was to create a product that worked well and smelt great, and included the highest quality USA-sourced ingredients,” said the mum of three.
“We can’t wait for our customers to mix and match Cherry on Top with our seven other fruit scents.”
Upon its launch in 2019, Dabble & Dollop emerged with a USP that allowed children from toddler-hood upwards to mix their own bath time products.
Following waterproof cards or going free rein, children can create their own combinations in the provided mixing bowl to personalise their bath time.
Leshney is also expected to impart her wisdom of the cosmetics sector by creating custom programmes for schools that teach children about ingredients science.