DSM rebrands to reflect more sustainable approach

Published: 18-Mar-2011
Ingredients Finance

Introduces new \'Bright Science. Brighter Living\' statement of purpose.

DSM has undergone a rebrand to mark its transition from a chemicals supplier to a life sciences and material sciences company. The main difference between the ‘new’ DSM and the company as it was in the past, says DSM, is that the only existing DSM brand – asides from product brands – is the overall company.

The company has also introduced a new trademarked statement of purpose: Bright Science. Brighter Living. According to DSM, this thinking will define how it approaches future challenges and opportunities.
  • Companies:
  • dsm-firmenich
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Microbiome protecting sunscreens could be the next big sun care trend

Read more
dsm-firmenich’s Global Marketing Manager for Sun Care, Tina Vogt, reveals a species of bacteria that keeps the skin microbiome healthy under UV exposure

Trending Articles

  1. L’Oréal USA promotes Silvia Galfo to President of Luxe Division Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
  2. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  3. L'Occitane fends off lawsuit over online privacy violations Law firm Zimmerman Reed and 3,144 customers claimed that the company's website tracking tools violated consumer privacy
  4. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Why marshmallow is an anti-pollution hero The herbal medicine is a favourite for anti-pollution skin care and hair care, as Belinda Carli, Director at the Institute of Personal Care Science, writes

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Microbiome protecting sunscreens could be the next big sun care trend

dsm-firmenich’s Global Marketing Manager for Sun Care, Tina Vogt, reveals a species of bacteria that keeps the skin microbiome healthy under UV exposure
Distribution

Univar Solutions and DSM-Firmenich ink distribution deal for Central America, Mexico and the Caribbean

The agreement builds on the companies’ existing supplier relationship covering North America and Europe
You need to be a subscriber to read this article.
Click here to find out more.
Manufacturing

Influencers are still launching beauty brands and here's how they can do it quickly

New services are springing up to help indie businesses in beauty get off the ground, so Cosmetics Business trialled the options
Ingredients

Lawsuits mount against Givaudan, Firmenich, IFF and Symrise amid fragrance antitrust investigation

Texan business Crimson Candle Supplies leads US-based scented products companies in the latest class action filed against the fragrance giants
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

‘One of the most expensive products in perfumery’: What’s behind fragrance’s love affair with orris?

DSM-Firmenich’s Xavier Brochet shares the reasons behind the ingredient’s enduring popularity and how the perfumery industry is innovating around the material
Ingredients

DSM-Firmenich names Emmanuel Butstraen as President of Perfumery & Beauty

Butstraen will take over from Ilaria Resta while retaining his position as Chief Integration Officer
Ingredients

DSM and Firmenich exchange offer now ‘unconditional’

DSM-Firmenich began trading on 18 April and the exchange offer will be settled 20 April
Subscribe now