DKSH and Coty partner to distribute global hair care brands in Asia


The two companies will work together to expand Coty's Professional Beauty product distribution in Singapore and Malaysia

via Instagram @wellahair

via Instagram @wellahair

DKSH and Coty have partnered to widen the consumer goods company's professional hair care product distribution in Asia.

Brands set to benefit include Wella Professionals, Nioxin, System Professional and Sebastian Professional.

Specialising in market expansion services, DKSH will provide distribution, logistics and sales order processing for Coty across the salon channel.

Rui-Yuan Chen, Business Unit Lead, South East Asia and Korea, Coty Professional Beauty, said: “With this strategic partnership, we will improve Coty Professional Beauty’s service level to more salons across Asia."

DKSH's Business Unit Consumer Goods will help Coty improve its delivery schedule and inventory visibility, while growing availability of the international brands in Singapore and Malaysia.

Chen added: "We rely on DKSH’s efficient distribution network to deliver our products faster, more accurately, with quality after-sales services in Singapore and Malaysia.”

DKSH has been working with Coty's Consumer Beauty division in Thailand to distribute brands such as Adidas body care & fragrances.

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Martina Ludescher, Chief Commercial Officer and Head Business Unit Consumer Goods, DKSH, said: “DKSH provides customised services and a deep capillary distribution network that guarantees the direct-to-store distribution of Coty’s international brands in the two Asian markets.”

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