Music mogul turned wellness guru DJ Khaled is giving fans a chance to indulge themselves in CBD-infused pampering with his first ever pop-up store in Chicago, US.
Said to provide an ultra-luxe experience, the Groomed x Blesswell pop-up, located at the Kimpton Gray Hotel in the heart of downtown Chicago, will offer visitors a range of complimentary grooming services using Khaled's Blesswell products including haircuts, shaves and facials, courtesy of a rotating line-up of barbers such as award-winning barber and star of his eponymous reality show JC Tha Barber, who will share their grooming tips and trends.
Following the Grammy Award-winning star's debut into the self-care arena in May, shoppers will also be able to shop the entire Blesswell collection, with products including Blue Charcoal Face Mask, Conditioning Beard Oil, Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash and Ultimate Shave Cream.
Commenting on his latest venture, the 'Every Chance I Get' DJ, whose full name is Khaled Mohamed Khaled, said: "I strive to better myself every day, and CBD has become an essential part of my daily routine that allows me to focus my mind and my energies.
"Blesswell was created to introduce men and women to a whole body, holistic form of self-care, and I'm honoured to bring the collection to Chicago first."
The Instagrammable space will feature two state-of-the-art grooming stations as well as a lounge seating area with gaming, Blesswell merchandise and a bar where guests can enjoy drinks including Jim Beam Highballs, Hornitos Seltzers and On The Rocks Cocktails.
To celebrate the opening, Khaled is offering one lucky fan and a guest the chance to win a Blesswell Grooming Getaway package, which includes a virtual meet-and-greet with the star himself as well as VIP access to the pop-up, a two-night stay at the Kimpton Gray Hotel and a travel voucher to Chicago worth US$500.
Opening its doors tomorrow, the Groomed x Blesswell pop-up will run until 23 October, while Khaled's brand plans to roll-out the wellness experience to further cities across the US next year.
Fans can visit groomedxblesswell.com to book an appointment, while walk-in treatments will also be available on a first-come-first-served basis.
