The Brazilian personal care and cosmetics market is one of the largest in the world. Every cosmetic manufacturer or distributor looking to expand abroad is bound to be looking at the country, which is set to host the next World Cup (2014) and Olympics (2016). But before companies can enter and explore this huge market, they need to understand and overcome the red tape surrounding regulatory requirements.
Cutting the red tape
All eyes are on Brazil’s booming beauty and personal care market, but cosmetics regulations in the country remain complicated, says Claudia de Lucca Mano
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in-cosmetics 2010 breaks all records
in-cosmetics closed the doors on its 20th anniversary event yesterday having hit record visitor figures of 7,600, 23% up on the previous record show in Paris in 2007. It was also the biggest show ever with almost 600 exhibitors, including 80 new ones, from over 40 countries and covering just under 10,000sqm. A massive 62% of visitors came from outside France with attendance particularly strong from Asia, the US and Latin America, with a huge spike in visitors from Brazil
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