Covergirl to light up Empire State Building for ‘clean beauty’ stunt

The iconic New York landmark will be illuminated with ‘millennial pink’ lights on 3 February

Covergirl, the make-up brand owned by Coty, is lighting up the Empire State Building in ‘millennial pink’ on 3 February.

The PR stunt is in aid of the brand’s new . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business