CoverGirl reveals new prestige-inspired mascara fronted by Katy Perry

By Becky Bargh 6-Dec-2018

The US singer is among a star studded line-up of brand ambassadors including Zendaya and Issa Rae

Cult US brand CoverGirl has released its new prestige-inspired mascara, Exhibitionist.

The product (US$7.99) is said to feature a buildable formula without smudging, clumping or flaking and is available in Very Black, Very Black (waterproof), Black and Black-Brown.

To launch the new product, CoverGirl has called upon its brand ambassador, American actress Katy Perry to star in the marketing campaign.

It has also partnered with American actresses Zendaya, Issa Rae and Sofía Vergara.

The products will be available across the US from the beginning of December at selected retailers.

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